Scalable marketing process is a concept Mark Joyner talks about again and again, every time he gives us internet marketing lesson. So what is the Scalable marketing process?

Scalable marketing is a system that can replicate and expand without your presence. It can be done without your constant input. Because there is only so much you can get done in a day, which happens to be 24 hours. For example, writing books or teaching someone how to drive is all not scalable process. Because you only have 24 hours in a day, there are limited books you can write and limited people you can teach how to drive a car.

It is critical to build a business with scalable marketing process as time is the most important assest we all have. A good scalable marketing process example will be how Microsoft utilized IBM’s sales force to market MS-DOS. Microsoft got the money, and IBM took care of their clients. This is the best type of deal as now you can go ahead and replicate this process many times over and create huge amounts of revenue and have more room to expand.

My previous offline network support business is a bad example of Scalable marketing system. It took me about 2 years to build that network consulting business. Then I had to stop my marketing campaign, because I was too busy handling customer service myself. Of course, I can employ someone to do the services for me, but network consulting is a very professional services, and it is difficult to train a beginner to do the job properly. So my network consulting business almost had no scalability.

That’s the reason why I sold my network consulting business, and come to KaChing Tank to learn about internet marketing. Now I want to build a scalable marketing system for my online business so I can better use my time and resources, and enjoy the life

转载请注明： 转载自蒋海明的网上创业，网络营销博客

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What is Security?

According to Wikipedia, “Security is the condition of being protected against danger or loss. In the general sense, security is a concept similar to safety. The nuance between the two is an added emphasis on being protected from dangers that originate from outside”.

Let’s look at an example:

A poor, skinny, unconfident, man has a beautiful girlfriend. One day the girlfriend goes out with a handsome and wealthy, male ‘friend’. How do you think the boyfriend will feel while his girlfriend is with this other man? Insecure, right? What is he likely to do when the girlfriend comes back? Most likely he will be angry and resentful and be angry at the girlfriend. Will this help? No it will only make it worse.

So how should he resolve the issue? He needs to confront his challenge - work out to improve his physique, become financially secure and improve his self-confidence. Only then will he be able to face his insecurities and not worry when he girlfriend spends time with other men.

However financial security does not necessarily come from having money; it is more about having the skills to make money. If I give you $1,000,000 but you don’t have the skills to make money for yourself, how secure do you feel? What if you are broke but I teach you a skill that will make you money anywhere, anytime? How secure would this make you feel? Most people would go for the second option. As the old Chinese proverb says, “Give a man a fish and you feed him for a day. Teach him how to fish and you feed him for a lifetime”(Lao Tzu).

So security is not about how much money you have, but about your capability to make money.

Why then do most people fail? At some point most people start making excuses –

“It’s too hard”,
“I can’t do this”,
“I’m too busy”,
“Nothing ever goes right for me”,
“I don’t have the resources to do this”,
“I’m not smart enough”.

Sound familiar? Have you ever made excuses for not doing something?

The ultimate skill you can learn in life is the ability to face your challenges. When you hear yourself making excuses just think, “What is it that is stopping me from doing this?” “What can I do to overcome this challenge?”

There are two types of people in life - those who face their challenges and those who run away from them.

What is the difference between these types of people? Well, there could be many reasons – attitude, character, background, etc, but one of the fundamental reasons simple comes down to how much you exercise your brain muscle. Like any muscle, if you don’t exercise, it becomes weaker. Insecurity is therefore directly related to the strength of the muscle you use to confront your challenges.

So how do you make this muscle stronger? Simple, like any muscle you have to exercise it – mental exercise. The more you exercise it the stronger the muscle becomes.

So next time you face a challenge in your life, don’t run away from it, don’t look for an excuse. Simple ask yourself, “What do I need to do to solve this challenge”?

转载请注明： 转载自蒋海明的网上创业，网络营销博客

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我现在参加的是Mark Joyner的Kaching Tank Traffic Boot Camp。 Mark给我们Kaching Tanker上的第一课就是从南半球最高的建筑192米高的奥克兰Skytower跳下。我是一个喜欢体验各种不同的生活经历，但如果不是参加Kaching Tank， 我是绝对不会去做这种极限运动的。

从Skytower跳下的过程可以分为兴奋，紧张，恐惧和极度兴奋4个阶段：

1. 在去Skytower的路上，以及做跳前准备的时候，是属于兴奋阶段。 我有一点恐高症，但理智告诉我，跳Skytower是安全的。但因为自己从来没有做过这种事情，而且是一帮人一起去跳，觉得很开心，很好玩，所以这个时候很兴奋；
2. 当电梯上升，透过地下的玻璃看到迅速离开地面，我的心情就马上开始紧张了起来。特别是第一次听到牵引跳跃的绳索在刹车时马达发出的巨大的轰鸣声， 让人不由得担心，这个系统安全吗？
3. 最恐惧的当然是站在跳板上离开跳板的那一瞬间。这种恐惧是出自本能的，我觉得是理智无法把握的。我在双脚离开跳板的时候， 其中有一个手还紧紧地握住绳索不放手。身体在空中晃动，好像杂技团的高空表演一样。搞得那些看得人比我还紧张。
4. 当身体完全离开跳板1-2秒钟，恐惧心理很快就会得到调整，随之而来的就是极度兴奋的心情。也许是因为觉得恐惧不过如此，也许是因为前所未有的不同体验，这种极度兴奋的状态可以持续到落地以后十几分钟。

其实世界上的很多事情，看上去很难，其实只要你努力去做，事情并没有我们开始想象得那么困难。从Skytower 192米的高空跳板跳下是这样，开创一个新的网络事业也一样。

有多少人兴奋的开始做一个宏伟的创业计划，而后又因为心中无数而迟迟不敢采取行动，最终因为担心失败而最后放弃。 战胜恐惧，采取行动，体验成就！这就是Mark Joyner给我们的第一课所给我们传达的信息。 也是每一个网上创业成功人士创业体验。

下面的视频是我上周一跳Skytower的录像片段：

转载请注明：

转载自蒋海明的网上创业，网络营销博客

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